Banner Ad Blueprint – How to Write Effective Press Releases

This Internet marketing product is getting lots of coverage these days. I wonder what it’s about: Banner Ad Blueprint

General pointers to keep in mind are to avoid really salesy, hypey or excessively promotional words and phrases like “revolutionary”, “One-of-a-kind”, “unique”, etc; always use the third person–never use the words “I” or “we” unless you are quoting some other person; keep it short and simple; and take a look at other good examples of press releases to get additional guidance.

It might take one or two makes an attempt to start getting the it down pat but before you know it, if you follow these basic guidelines, you’ll be writing effective press releases without even considering it.